ApexBrasil Launches Platform to Assist in Setting Export Prices

Ceramics of Brazil
October 2026

Apex Brasil has just launched IARA Price Setting, an AI-powered technology solution that helps Brazilian companies set prices for products intended for export.

The platform does not set the price, but it guides companies on the factors that should be considered, helping them organize the information needed to determine the export price. The tool is structured in 14 steps, covering a wide range of processes, such as production costs, logistics, and marketing, among others.

The initiative aims to support Brazilian business owners in setting prices and positioning their products in the international market, thereby contributing to a more structured and strategic approach to exports.

The IARA Price Formation Report is now available on the ApexBrasil website. Click here to access it.

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