With the objective of repositioning and making the image of Brazilian ceramics even stronger and more valued in the international market, Anfacer gave birth to the Ceramics of Brazil program. This project comprises a series of actions and initiatives to differentiate Brazilian ceramics in the world. For a solid and assertive delivery, these actions were organized into four pillars that serve as the basis for Anfacer's objective. They are:
Based on this pillar we are working on all aspects that concern the quality of our products and services, complying precisely with technical standards and adapting to what is valued in the different markets.
A pillar to reinforce the initiatives that comprise the construction of a relationship of reliability. We are representing industries committed to always doing their best, and partners who rigorously undertake commitments and responsibilities.
Aiming to be a brand that represents a country with smart products and processes, we continuously seek the optimization of resources, and reinforce that its sustainability depends on an integrated vision of business, society and environment. Anfacer + Sustainable was born following this pillar, an initiative of commitment of the ceramic tile sector to have sustainability as a premise for all business strategies and actions.
Seeking inspiration in the original natural, cultural and artistic diversity of Brazil, we are bringing the differential of design with the freshness of a new look that carries freedom and innovation. Anfacer believes that it is possible to give new meaning to the traditional ceramic market, creating new possibilities of expression inspired "in the nature" of our country, which has one of the greatest biodiversities and geological diversity in the world. With the intention of creating products from inspirations found in the environment, we are developing the APOENA program.