With the aim of repositioning and making the image of Brazilian ceramic tiles even stronger and more valued in the international market, Anfacer gave rise to the Ceramics of Brazil program. This project comprises a series of actions and initiatives to differentiate Brazilian ceramics in the world. For a solid and assertive delivery, such actions were organized into four pillars that serve as the basis for the project's objective. They are:
The sector works on all aspects concerning the quality of products and services, precisely meeting technical standards and adapting to what is valued in the different markets.
A pillar for us to reinforce the initiatives that comprise the building of a relationship of reliability. We are representing industries committed to always doing their best and partners who rigorously assume commitments and responsibilities.
Aiming to be a brand that represents a country with intelligent products and processes, we continuously seek the optimization of resources and reinforce that its sustainability depends on an integrated vision of business, society and the environment. Following this pillar, Anfacer + Sustainable was born, an initiative of commitment of the ceramic sector to have sustainability as a premise for all business strategies and actions.
Seeking inspiration in the original natural, cultural and artistic diversity of Brazil, we are bringing the differential of design with the freshness of a new look that carries freedom and innovation. Anfacer believes that it is possible to reframe the traditional ceramics market, creating new possibilities of expression inspired by the "nature" of our country, which has one of the greatest biodiversity and geological diversity in the world.