ANFACER - National Association of Ceramic Tile Manufacturers for Floor and Wall Tiles, Sanitary Ware and the Like
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They use materials and, above all, finishes that are capable of translating and expressing the desires, needs and values of those who are going to live in those environments.
However, beyond these aspects, we have to consider the sensory importance of spaces, which is directly influenced, if not determined, by the elements that make them up. And these can and should generate unique and striking connections between people and environments.
It was this premise that Nina Martinelli used as a starting point to develop the launches that will be presented at Expo Revestir 2025, which takes place from March 10 to 14 at the São Paulo Expo Pavilion in São Paulo.
More than just being, using and contemplating the environments, the brand proposes experiencing the spaces, in which floors and coverings are elevated to the role of interlocutors, which dialog with sensitivity and intuitively encourage people to interact with the environments - whether through touch, movement or sensations, in a process of authentic experimentation.
Maintaining, improving and reaffirming its immutable commitment to quality, beauty, differentiation and sustainability, and faithful to its ancestry, which in fact has consecrated it and made it stand out in the market for 25 years, Nina Martinelli will present new handmade models - from people to people, as the brand will emphasize at the event - which are the result of a meticulous handmade process, in which the skill and sensitivity of the production are reflected in every detail.
Standsigned by Marcos Lula
And speaking of ancestry, visitors to Expo Revestir 2025 should prepare themselves to visit the collection of launches and classics in a space designed with this in mind: the Italian influences, passed down from the ancestors of Nina Martinelli's founders, and which have built the brand's identity through time and experience, will be expressed on the stand. With class, elegance and lightness.
This is thanks to the talent and sensitivity of the architect Marcos Lula, from Goiânia-GO, a professional who has stood out for creating projects and materializing works of extreme good taste, functionality and originality, but with a deep connection to people, more than just 'clients'.
"This year I would say that we are arriving at Expo Revestir 2025 with the certainty that we have reached a much-desired maturity, in terms of expressing all of our identity in our creations. Our origins, our traditions, what we admire and seek to develop and offer the market, with sobriety and excellence. We hope that specifiers, shopkeepers and other players in this fascinating world of architecture and construction will feel welcomed and impacted by what we are going to present, with great care and whimsy," says José Renato Videira, director and co-founder of the company.
AboutNina Martinelli
Nina Martinelli Pisos e Revestimentos is a family business founded on a very strong historical and ancestral basis, which goes back to one of the first and most intense immigration flows in Brazil, mainly between 1890 and 1930 and especially in the case of São Paulo, where many Italians came - among them, the family of Maria, the 'nona' Nina Martinelli.
Founded in 2000, in order to become the brand it is today, Nina Martinelli Pisos e Revestimentos has traveled a path of recovering the identity that involves the deep and close ties of Italians with the art of ceramics. With roots dating back to the 8th century, it has branched out across various regions, absorbing influences from the East and the Middle East, from peoples and occupations on the Iberian Peninsula - such as the art of Majolica (Maiolica) ceramics, among others - which have resulted in a ceramics expertise that favors natural elements and forms that invite contemplation and experimentation with the environment.
Artisanal production, an expression of the brand's DNA
At Nina Martinelli, manufacturing processes are essentially manual. In other words, they are made by human hands, with little or no machinery involved. People, with their own skills, stories and feelings, handle delicate molds and produce pieces that are literally unique.
Sustainability as a pillar
Handmade production in itself already results in reduced carbon emissions, but at Nina, sustainable concerns are embodied in various day-to-day practices; from the purchase of clay from local mines, to the reuse of water and the use of recycled components in the production of its finishes.
All production waste is reused in the manufacture of new products, feeding and feeding back a virtuous cycle of respectful use of natural resources.
Service
EXPO REVESTIR 2025
Date: March 10-14
Venue: São Paulo Expo Pavilion - Rodovia dos Imigrantes, km 1.5
São Paulo - SP
Nina Martinelli stand C11
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