ANFACER - National Association of Ceramic Tile Manufacturers for Floor and Wall Tiles, Sanitary Ware and the Like
On Wednesday morning (24), Anfacer took part in the meeting of international associations during CERSAIE 2025. With representatives from Europe, Mexico and the United States, these associations act as training centers for professional installers.
The main topic discussed was the urgent need to structure mechanisms to reduce the average age of professionals, since the occupation has faced difficulties in attracting the interest of the new generation.
One of the proposed solutions would be to develop tools that minimize physical effort and make the profession of ceramic tile fixer more attractive. As well as making it easier to move large-format tiles, these technologies ensure greater safety and efficiency when carrying out the job.
During the meeting, Anfacer presented the Central do Assentador Cerâmico (Ceramic Tiler Central) initiative , which takes a fresh look at the market. The project focuses on retraining professionals who are already working, as well as building strategic connections with the industry and, above all, with retailers. The aim is to ensure fluidity in the referral of specialized labor during the sale of large-format tiles and slabs.
The presentation of different scenarios resulted in a rich debate, with an intense exchange of experiences, the identification of common challenges and a collective commitment to finding collaborative solutions to strengthen the ceramics sector's value chain.
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