Brazil attends the World Ceramic Tile Manufacturers Forum

Ceramics of Brazil
November 2023

From November 5 to 7, the World Ceramic Tiles Forum (WCTF) was held in the city of Puebla, Mexico. The meeting, which is held annually, aims to discuss trends and the ceramic tile market.

The 2023 edition was attended by 15 countries (Brazil, Italy, Spain, the United States, Mexico, China, Indonesia, Japan, Germany, Ukraine, Argentina, Turkey, Colombia, Australia and Belgium - the latter representing the European Union) who discussed topics such as the international market, technical barriers to trade, consumption and production trends, among others. The delegations also discussed sustainability initiatives and the sector's progress in the UN 2030 agenda (SDGs).

The national ceramics sector was represented by Ana Paula Margarido, Superintendent at the Ceramic Center of Brazil (CCB); Alaís Coluchi, International Relations at Anfacer, Angela Waterkemper, Quality Coordinator (Mohawk); and Luís Goeldner, Continuous Improvement Supervisor (Incepa).

From November 9 to 11, a new stage of the event will begin: the meeting of the Technical Committee for Ceramic Plates within the scope of ISO-ISO/TC-189. Experts will be discussing, among other things, updates to industry standards, product testing methods, new functionalities for parts and proposals for new technical standards.

As well as being a WCTF member, Brazil has already hosted three editions of the forum, in 2004, 2013 and 2018, in the cities of Florianópolis (SC), Rio de Janeiro (RJ) and São Paulo (SP), respectively.

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