Brazil's presence at Coverings 2025 was marked by significant results. The companies in the Brazilian Pavilion held 832 commercial meetings, which resulted in US$ 48 million in new business for the sector, as well as another US$ 14.4 million in expectations for the next 12 months. The Pavilion was coordinated by Ceramics of Brazil, a sector project to encourage exports, developed by Anfacer (National Association of Manufacturers of Ceramics for Tiles, Sanitary Ware and Congeners) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
The country's presence at an international showcase like Coverings 2025 reinforces the prominent position of Brazilian ceramics on the world market. Brazil is the third largest producer and consumer of ceramics in the world, and ranks sixth among the largest exporters.
Seventeen exhibiting companies and one co-exhibitor took part in this edition: Alfagrês, Angelgres, Carmelo Fior, Cejatel, Cerâmica Almeida, Cerbras, Cristofoletti, Decortiles, Delta, Dexco, Eliane, Elizabeth (co-exhibitor), Embramaco, Formigres, Grupo Ceral, Grupo LEF, Lume Cerâmica and Pointer.
The event was held from April 29 to May 2, 2025, at the Orange County Convention Center in Orlando, USA.
About Ceramics of Brazil
Created in 2001, the sector project for the Brazilian ceramics industry, Ceramics of Brazil, is promoted by Anfacer (National Association of Manufacturers of Ceramics for Tiles, Sanitary Ware and Congeners) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), with the aim of promoting Brazilian exports of ceramic tiles and sanitary ware, supporting the Brazilian ceramics industry in its efforts to enter foreign markets. More information: ceramicsofbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.
To achieve these objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and adding value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.
Press information
Silvia Colaianni
+55 11 3192-0600/ +55 11 96304-4101