ANFACER - National Association of Ceramic Tile Manufacturers for Floor and Wall Tiles, Sanitary Ware and the Like
One of Latin America's largest and most eagerly awaited business events for the tiles and finishes sector, the 2024 edition of Expo Revestir, was launched on Monday, November 28, for the press and opinion formers. For this launch, the Ceramics of Brazil Project, an initiative of Anfacer (National Association of Manufacturers of Ceramics for Tiles, Sanitary Ware and Congeners), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), will bring five international journalists.
The agenda will include a program aimed at broadening the dialogue between the Brazilian ceramics industry and the international market. Participating in the action are the magazines Walls and Rood in Africa (South Africa), Costos (Paraguay), Living (Argentina) and Vivienda (Argentina), as well as the portal El Decorador (Chile).
There will be two days of programming, starting on November 28 at the Expo Revestir 2024 launch lunch. The following day, the group will head to the largest ceramics center in Latin America, located in Santa Gertrudes, in the interior of the state of São Paulo, responsible for 65% of the country's ceramics production.
There they will visit the Embramaco factory, which is a benchmark in the production of floor and wall tiles and has an industrial park of approximately 110,000 m². The delegation will also have the opportunity to visit the CCB (Ceramic Center of Brazil), the technical arm of the sector that certifies the quality of national ceramics.
The Image Project is already part of the fair's calendar, but for the first time it is taking place during its launch. The aim of the initiative is to present the most innovative and original Brazilian ceramics in terms of quality, design, creativity, sustainability and high technology.
Expo Revestir is the largest coatings and finishes event in Latin America. Over four days it will bring together the entire construction industry, which will have access to launches and innovations from more than 300 exhibiting brands.
Expo Revestir 2024 takes place from March 19 to 22 at the São Paulo Expo, São Paulo - SP.
About the Ceramics of Brazil Project
Created in 2001, the sector project for the Brazilian ceramics industry, Ceramics of Brazil, is promoted by Anfacer (National Association of Manufacturers of Ceramics for Tiles, Sanitary Ware and Congeners) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency). The aim is to promote Brazilian exports of ceramic tiles and sanitary ware, supporting the Brazilian ceramics industry in its efforts to enter the international market through promotion and participation in international fairs and events, commercial intelligence, among other specific actions.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.
To achieve these objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and adding value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.
Expo Revestir 2024 Service
March 19-21: from 10 a.m. to 7 p.m.
March 22nd: 10am to 5pm
Venue: São Paulo Expo Pavilion
Address: KM 1,5, Rodovia dos Imigrantes, Vila Água Funda, São Paulo, SP - 04329-900
More information: exporevestir.com.br
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