ANFACER - National Association of Ceramic Tile Manufacturers for Floor and Wall Tiles, Sanitary Ware and the Like
The participation of Brazilian companies Carmelo Fior and Embramaco in Cersaie 2026—one of the leading international trade shows for ceramic tiles, held in Bologna, Italy—yielded significant results for the Brazilian ceramics industry. This participation was part of the initiatives of “Ceramics of Brazil,” a project developed by the National Association of Manufacturers of Ceramic Tiles, Sanitary Ware, and Related Products (Anfacer) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), with a focus on strengthening the industry’s presence in foreign markets and opening up new opportunities.
Together, the companies recorded 89 business contacts during the event, 64 of which were new contacts, expanding opportunities to build relationships with the international market. The negotiations conducted during the trade show were estimated at $436,000, while the projected business resulting from the contacts established is expected to reach $980,000 over the next 12 months. Combined, these figures represent a potential $1.416 million in business related to participation in the event.
The results underscore the importance of Brazil’s presence on strategic international platforms for trade promotion, customer acquisition, and market expansion for ceramic tiles produced in Brazil.
Carmelo Fior and Embramaco’s participation in Cersaie is part of the Brazilian ceramic industry’s international promotion initiatives, which aim to expand its global presence, strengthen commercial relationships, and showcase the sector’s quality, technology, design, and production capacity to the world.
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