ANFACER - National Association of Ceramic Tile Manufacturers for Floor and Wall Tiles, Sanitary Ware and the Like
Brazil's participation in CERSAIE 2026, one of the world's leading events for ceramic tiles and finishes, has reached a new level with two companies making their debut as exhibitors this year—and Embramaco is one of them.
In its first appearance at CERSAIE, Embramaco is participating in the trade show as part of its strategy for international expansion and to build closer ties with the European market. The company aims to showcase its products to a qualified audience and strengthen its presence on the international stage.
According to Bruna Fernandez, Marketing and Trade Manager at Embramaco, participating in international events represents a strategic opportunity for the company to keep pace with market changes and strengthen its presence outside Brazil.
“International trade shows like CERSAIE are essential for Embramaco because they allow for direct contact with the global market, enabling us to stay abreast of the latest industry trends, understand the demands of different consumer groups, and strengthen our relationships with international clients and partners.”
In addition to fostering relationships with the market, participation also helps showcase the quality and innovative capacity of the Brazilian ceramics industry to professionals from different countries.
“These events serve as an important showcase for presenting the quality and innovation of the Brazilian ceramics industry to the world, contributing to brand positioning and the opening of new markets.”
For Embramaco, its debut at CERSAIE also represents an opportunity to increase its international visibility and generate new business opportunities.
“Embramaco’s outlook is positive. We aim to increase our international visibility, strengthen relationships with potential customers and distributors, and generate new business through interactions with the qualified audience that the trade show brings together.”
Participation in CERSAIE, however, is not limited to commercial objectives; rather, the company views it as an opportunity to closely monitor industry benchmarks and trends that can contribute to product development and international positioning.
“We also see this participation as a learning opportunity, taking in insights and trends that can add value to our products and our operations in the international market,” he concludes.
This debut as an exhibitor thus reinforces Embramaco’s international expansion strategy and marks a new phase in the company’s engagement with the European market.
The company's participation is facilitated through Ceramics of Brazil, a sector-specific project developed by Anfacer in partnership with ApexBrasil, which promotes the internationalization of the Brazilian ceramic tile industry and expands the presence of Brazilian companies in the global market.
Photo: Pinterest Embramaco
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