Brazilian Ceramics Industry: strong, innovative, and committed to Brazil's development

Ceramics of Brazil
February 2026

In a global scenario marked by transformations, high competitiveness, and growing environmental demands, the Brazilian ceramics industry is advancing, sustained by innovation, technology, and value creation.

Brazil is one of the major players in the international market, ranking as the third largest producer and consumer of ceramic tiles in the world, as well as being one of the leading exporters in the sector, with a presence in more than 110 countries.

These results reflect the strength of an industry that continuously invests in technology, innovation, and design, strengthened by the strategic actions of Anfacer - National Association of Manufacturers of Ceramic Tiles, Sanitary Ware, and Related Products, in conducting agendas that increase the sector's competitiveness and reinforce its relevance in Brazil and worldwide.

With a long-term vision, Anfacer promotes initiatives aimed at industry growth, among which are actions to stimulate exports, developed over more than two decades in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), through the sectoral
project Ceramics of Brazil.

This work is complemented by concrete actions that drive the sector forward, such as Expo Revestir, which has established itself as the leading event for coatings and finishes in Latin America and one of the most important global platforms for launches, innovation, and business generation.

As part of its industry initiatives, Anfacer also provides training and retraining for ceramic tile installers throughout Brazil, helping to improve the quality of labor in the sector.

For 2026, Anfacer reinforces its commitment to strengthening the ceramic industry, working responsibly, with a long-term vision and a focus on building a promising and sustainable future for Brazil.

Sergio Wuaden, managing director of the LAMOSA Group in Brazil and chairman of the board of directors of Anfacer.

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