ANFACER - National Association of Ceramic Tile Manufacturers for Floor and Wall Tiles, Sanitary Ware and the Like
One of the main differentials of the Brazilian ceramics industry is the unique combination of innovative design and creativity that permeates the entire creation process. An example of this capacity is Roca's Mineral Lab, an advanced printing technology that uses mineral texture to create ceramic tiles with three-dimensional effects.
Through the DDG (Digital Decoration & Glazing) technique, together with state-of-the-art Italian equipment, Mineral Lab Roca is able to produce exclusive pieces that go beyond the visual, offering textures and transforming ceramics into a true sensory experience.
3D effect: Digital printing that combines visual elements with reliefs, creating surprising three-dimensional textures.
Noble Mining: Use of pellets composed of noble Italian minerals, which react to heat during firing, resulting in incomparable textures.
Sustainability: Production process that reduces the waste of water and raw materials, contributing to environmental preservation.
Millimeter precision: Exact application of prints and reliefs, guaranteeing fine and impressive details.
Versatility: Suitable for both façades and internal areas, providing flexibility in design.
Large Formats: Integrated into the ballast production process, Roca Cerámica is a pioneer in the Americas in creating SuperFormats with this technology.
Innovation: International recognition, awarded Best in Show 2022 by Anfacer, standing out as the best porcelain tile for walls and façades.
Pioneering: First plant in the Americas to adopt Mineral Lab technology, reaffirming its commitment to innovation and leadership in the sector.
This technology raises the quality standard of ceramic tiles and reinforces Brazil's position as a leader in design and innovation on the global market.
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