Crescer Program: Portobello transforms the lives of children and teenagers in Tijucas

The Brazilian ceramics sector is increasingly committed to developing social responsibility actions that value the people and communities impacted by the industry. By working ethically and transparently, the industry generates value for the economy, society and the sector itself, reflecting its commitment to sustainability and social well-being.

An example of this commitment is the Crescer Program, a project carried out in Tijucas, Santa Catarina. For more than fifteen years, the social activities have offered a program of sports and educational activities for around 200 children and teenagers, aged between six and thirteen. Of these participants, 30% are children of Portobello employees, while 70% are members of the local community. In addition, 90% of the young people served study in public schools in the region.

The main objective of the Crescer Program goes beyond encouraging physical activity and the development of motor skills. The project also seeks to encourage the positive values of sport, such as responsibility, cooperation and respect. In addition, socio-educational themes such as health, education, entrepreneurship and sustainability are worked on to promote the all-round development of the participants.

The Grow Program also acts as a preparation for the professional world, directing teenagers to Portobello's Young Apprentice program. This integration facilitates the entry of these young people into the job market, providing them with a solid foundation for their future careers.

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The initiative is carried out in partnership with ADEC (Associação Desportiva dos Ceramistas do Vale do Rio Tijucas) and SESI/SC (Serviço Social da Indústria). All participants in the program receive free transport, food, uniforms and school supplies, ensuring that they have all the necessary conditions to make the most of the activities on offer.

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Get to know the project: https://www.portobello.com.br/sustentabilidade/gente

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