ANFACER - National Association of Ceramic Tile Manufacturers for Floor and Wall Tiles, Sanitary Ware and the Like
At the 21stExpo Revestir, promoted by the National Association of Ceramic Tile Manufacturers for Wall and Floor Tiles, Sanitary Ware and Congeners (Anfacer), from March 14 to 17, at the São Paulo Expo, the entity, among other initiatives, will carry out a specific action for the Ceramics of Brazil project, in partnership with ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments). It is the Buyer and Image Project. During the four days of the fair, international guests, among potential clients, journalists and opinion makers, will meet the companies participating in the initiative to get to know their products and differentials.
This year, 36 Brazilian ceramic tile manufacturers are participating in the project. They will receive, with exclusivity, 12 international buyers from Australia, Bolivia, Chile, Colombia, Ecuador, and Panama, and five press professionals from Argentina, Colombia, Italy, Paraguay, and the United Kingdom.
"The expectation is that this specific action will generate $15 million in business," estimates Benjamin Ferreira Neto, president of the Board of Directors of Anfacer.
The Expo Revestir fair, consolidated as the largest business fair for finishing in Latin America, was conceived by the entity in 2002, in the scope of the sector's strategic planning, with the purpose of inserting the Brazilian ceramic industry in the world calendar of events, favoring its internationalization, generating business in the internal and external markets, building the sector's image, and promoting integration among sister companies.
"The fair is the ideal scenario for the implementation of the Buyer and Image Project. Building a strong sectorial brand linked to technology, quality, and Brazilianness is a robust and important challenge to add more and more value to what we manufacture in our country", emphasizes Ferreira Neto.
The Buyer and Image Project will be integrated by these 36 companies: Alfagres; Angelgres; Biancogres; Carmelo Fior;Casagrande; Cedasa; Cerâmica Almeida; Cerâmica Ramos (CERAL); Cerbras;Cristofoletti; Delta Cerâmica; Dexco; Eliane; Elizabeth; Embramaco; Formigres;Gabriella; Gail; Incefra; Inceor; Incepa; Incopisos; Japi; Karina; Lef; Lepri; Lorenzetti; Mosarte; Pamesa do Brasil; Pointer; Rocha Forte; San Marcos; Savane; Strufaldi; Tecnogres and Villagres.
Learn more: www.exporevestir.com.br
Image credit: Portobello
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