Roca Brasil presents Superformats at Cersaie 2023

Ceramics of Brazil
September 2023

Until tomorrow (29), the city of Bologna (Italy) is hosting the 40th edition of CERSAIE - the International Exhibition of Ceramic Tiles and Bathroom Furniture - considered to be the segment's main international event. For the first time, the company from Paraná, Roca Brasil Cerámica - part of the Mexican LAMOSA Group - is presenting an exclusive space on the brand's stand for products from its Brazil portfolio, alongside other launches from Roca Tiles, which includes Superformat tiles (in sizes 100 x 200 cm, 120 x 120 cm, 120 cm and 250 cm, as well as the new 160 x 160 cm and 160 cm x 320 cm). CERSAIE is undoubtedly an important showcase, as well as a great opportunity for partnerships and business abroad.

Variety of Superformats

The company has the largest range of superformat prints in Brazil and is showing off all the beauty of its porcelain tiles at the international show. 16 products are being presented with the new 160 x 160 cm superformats and another 14 160 x 320 cm models, making up 15 different series. Some of the highlights are the Breccia Vino, Fulmine, Gran Calacata, Mármore Paraná and Nuage lines, which have been very well received by the Brazilian public and are now also gaining global prominence.

The other super formats (100 x 200 cm, 120 x 120 cm and 120 x 250 cm) are also present, with a wide variety of models on display. Due to the high technology used in its equipment and the mastery of the best production techniques, Roca Brasil Cerámica shows an extensive palette of stones, marbles, woods and cements, which faithfully reproduces the look and feel of these materials.

"It's a great pleasure to bring this portfolio to CERSAIE, which puts us in the spotlight both in Brazil and globally, thanks to our technological expertise in developing pieces with these characteristics. We have built a manufacturing structure that allows us to meet the demands of the Brazilian market, as well as other countries on all continents," emphasizes Sergio Wuaden, Managing Director of Roca Brasil Cerámica.

About Roca Brasil Cerámica

Roca Brasil Cerámica, head of the Roca and Incepa tile brands, belongs to Grupo Lamosa, a Mexican company that operates worldwide in the manufacture and sale of ceramic tiles and adhesives. The acquisition in 2021 joins a history of more than 130 years in the building materials industry, with operations in 9 countries and 33 production centers in the Americas and Europe. It also adds to the strength of the LAMOSA Group, which occupies the leading position in the markets in which it participates, being the world's second largest manufacturer of ceramic tiles with an annual installed capacity of more than 225 million m².

Sectoral Project
promoted by